When you underwrite on KAFM, you reach a loyal and dedicated audience who appreciates your support of community radio and want to patronize your business.
Underwriting is a form of marketing that has a strategic advantage over other media; it delivers your message without advertising language in an uncluttered environment.
KAFM’s listeners identify with the businesses and organizations that support their favorite radio station—and therefore choose to do business with you.
Did you know: *74% of public radio listeners say that a company’s support of public radio has a positive influence on their decision to purchase that company’s products or services?
Underwriting creates goodwill because your business is seen as supporting a valuable community asset and resource.
Offerings include:
15 second on-air underwriting announcements, with a variety of plans to suit your needs
By Underwriting with KAFM your business will reach a focused area of:
Over 10,000 daily listeners throughout the Grand Valley of Western Colorado
89% of our listeners report that they patronize our business supporters
Are highly educated and are continuous learners
Our audience has a median age of 35 to 54
Listeners’ range from young students to seniors;
24% aged 18 to 34
26% aged 25 to 54
50% aged 35 to 65
54% male | 46% female
Grand Valley Median household income is $58,892
KAFM's lisenters are givers and have discretonary income
*Audience Insight and Research 2010 Analysis of Public Radio Listeners.
KAFM The Voice of Our Community
88.1 FM in Grand Junction & 96.9 FM in Palisade, Colorado
Streaming at KAFMcommunityradio.org
For more than 23 years KAFM has served as an essential source of music discovery, artistic culture, and community networking.
Underwriters... are often held in higher regard by the listener.
Underwriters... are seen as more trustworthy and credible by the station’s members and listeners; sharing their values.
Underwriters... are thought of more as supporters than just another business trying to make a sale.
KAFM connects our listeners to our communities, by providing that personal touch from our team of over 100 volunteer announcers. Where you hear thoughtful commentary and the largest library of music on-the-air in Western Colorado.
KAFM's loyal listeners are... Passionate music lovers!
Broadcasting Live & Local 24/7 with our unique personal touch, KAFM's announcers are our neighbors who are as diverse and eclectic as our music.
An Audio Oasis... KAFM provides our community with the largest variety of music, not available anywhere else on the dial.
Jazz
New Age
Blues
Folk
Bluegrass
World-Beat
Big Band
Classic Rock
EDM
Swing and much more.
KAFM’s programming is the most eclectic and engaging in the Grand Valley.
See the great variety of Shows and Presenters that are On Air HERE
Community Affairs Show
The primary focus of the Community Affairs Show is topics of local interest about charities, education, civic and commerce in Western Colorado. Guests include a wide variety of Mesa County non-profits, businesses, and individuals who value KAFM's commitment to keeping our neighbors informed about resources available in the Grand Valley and the Western Slope Region of Colorado.
Membership Matters
KAFM currently has nearly 1000 Members, and more than 100 on-air volunteers and an additional 100 volunteers. We have from 10,000 to 15,000 listeners at any given time. KAFM's listeners are choice consumers, savvy business leaders, and influencers who are active in our community. That’s a lot of motivated listeners & customers.
Community Connector
KAFM is the favorite local hub of community networking, where you often meet your neighbors in the halls and hear them on the air. We specialize in music discovery and are an active supporter of local musicians and artists. We are the only station in the area that has a daily Community Affairs Hour, where local charities are invited to share their resources with our listeners.
The Public Radio Audience
Public Radio listeners in smaller markets are influential members of their communities.
ENGAGED
3x more likely to be civically engaged in their communities
79% are voters,
61% higher than the average in smaller markets
21% serve in local organizations, more than double the average
EDUCATED
53% have a Bachelor’s degree or higher,
136% higher than the average
AFFLUENT
52% have a household income of $75K+,
42% higher than the average
79% own their home,
10% higher than the average
CURIOUS
81% say wanting to explore and learn new things is very important,
11% higher than the average
INTERESTED IN THE ARTS
46% attend music or theater performances or go to museums/art galleries,
54% higher than the average
CONCERNED FOR THE ENVIRONMENT
59% agree “A company's environmental record is important to me in my purchasing decision,”
25% higher than average
61% agree “I feel I am more environmentally conscious than most people,”,
34% higher than average
MEDIAN AGE: 54
Sources: MRI-Simmons Doublebase 2019 -- Among residents of C/D counties, those with populations of less than 85,000 households NPR State of Sponsorship Survey, April 2020 *Lightspeed Research, NPR Sponsorship Survey Nov 2016
What Our Underwriters Say...
Here’s what business supporters and community leaders have to say about underwriting with us:
“Alpine Bank has been a supporter of KAFM from the very beginning. We are proud to be an underwriter of such a unique and local success story. Diversity and individualism have always been part of life in Colorado. The tradition is alive and well at KAFM.”
Norm Franke
President, Alpine Bank
“Underwriting on KAFM is a terrific way for us to do something that is good for our business and at the same time support something that is good for our community.”
Doug Simons President, Enstrom Candies
“Hilltop counts on the support of partners like KAFM to help make a difference for people of all ages in our community. Together we are stronger.”
Michael Green
Marketing & Communication Manager, Hilltop
You'll Be in Great Company
These companies know the impact underwriting on KAFM has on their business.
KAFM is community radio and exists based on the support of listeners like you! Please help keep KAFM on the air by making a contribution or becoming a Monument Member!
KAFM Community Calendar & Events
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Upcoming Events
Mountainfilm On Tour
Nov 13 @ 5:30PM
Doors open at 5:30PM | Film starts at 7PM It's one of our favorite times of year — when…
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